GrowthSPRINT
Early stage (or at heart) and chasing opportunity? GrowthSPRINT is the place to start.
Every passion brand hits a point where growth options multiply faster than clarity. You have ideas — maybe too many — but you're not sure which ones are worth chasing, which need more validation, and which to leave behind entirely.
The Growth Sprint is a focused engagement (weeks not months) built to answer exactly that.
For many passion brands, it's the fastest way to get unstuck and a smart place to start.
Turn actions into learning. Turn learning into growth.
GrowthSPRINT uses the effective feedback loop from Lean Startup. We help you put structure around the feedback loop and teach you how to turn learning into growth.
Credit: “Build/Measure/Learn” feedback loop featured in “The Lean Startup” by Eric Ries
STEP 01We begin with insights from four areas.
What kind of brand do we want to be and how are we positioned relative to competition?
Who are our customers; how are they similar and how are they different?
What players are in our ecosystem and how do they relate to each other?
How is our product or service unique and how is it delivered?
STEP 02Insights turn into ideas via guiding questions.
STEP 03Filter ideas with custom criteria and your sprint is defined.
Prepare the launch pad...
Get growing with prioritized tasks that are time-boxed and ready for action.
Some tasks are intended for learning and based on our initial hypotheses. Success is defined by “validated learning”.
Other tasks are intended for direct execution because uncertainty is low. Success is defined by positive and material ROI.