fCMO
Get the strategic growth guidance and hands-on leadership you need, at an investment your P&L can support.
There's a stage in a lot of growing businesses where Go-To-Market teams start to feel like they’re outpacing your capacity to lead them well…and often you’re executing tactics looking for a strategy.
You need someone who can set the strategy, align the team, make smart investment decisions, and drive accountability—but you're not ready (or it doesn't make sense) to bring on a full-time CMO / CGO.
That's exactly where our Fractional CMO (fCMO) service comes in. You get an experienced growth leader embedded in your business—attending key meetings, guiding your team, owning the strategy, and staying accountable to results—at a fraction of the cost of a full-time hire.
It's a flexible, high-impact engagement built for growing passion businesses.
Build a baseline.
01The first step our fCMO will take with you is establishing a baseline on the business.
Using the Prickly Loon proprietary AI-enabled intake process, we’ll quickly get an understanding of where the business currently sits: brand position, customer value propositions, revenue drivers, key investments/activities, and people and technology.
We’ll conclude this phase with an alignment session to make sure we’re on the same page with where the business is now and where we want to take it.
Formulate the strategy.
02Having a firm understanding of the current and desired state of the business, we’ll move into strategy development.
Together, we’ll find opportunities for growth by conducting a collaborative DEEPDIVE by evolving the brand, product/service value propositions and roadmap, customer experience, message/media strategy, and selling & distribution.
This phase concludes with alignment on the go-to-market strategy across the organization.
Make the magic happen.
03It’s time to grow.
Your fCMO will now help you execute the evolved go-to-market plan in three mission-critical ways:
Delivery orchestration. We’ll create workflows with your team members and technology that get good work done, fast. We love agile and will likely suggest that you run your go-to-market teams like an agile product team.
Performance management. We’re sticklers with setting expectations and measuring results. We’ll help you implement OKRs (Objectives and Key Results) as well as communication feedback loops to keep the team focused and leadership updated.
Strategy iteration. Go-to-market operations is one big feedback loop, and when we get new information, we use that to influence our strategy. We’ll pour gas on what works, and stop or modify tactics that are underperforming.