Growth is in the mix.
Growth is in
the mix.
Our name Prickly Loon says it all.
We're rooted in two places we call home: the sharp, resilient Arizona Sonoran Desert and Minnesota's deep, fluid lakes. The cactus: precise, exacting, always finding the angle. The loon: fluid, creative, always in motion. Different worlds, perfectly complementary.
Just like the best growth strategies.
We help passion brands grow by combining two things most keep separate: the science of human motivation and go-to-market creativity. Understanding why your customers do what they do is the foundation. Building a creative strategy to act on it is how you grow.
Sometimes you need the cactus. Sometimes the loon. We help you mix both to get unstuck and back to growth.
I’m Justin.
Hey there, I’m Justin. I've been at this for over two decades...as a founder, an operator, and a growth partner to brands I genuinely believed in. I've built and sold my own companies. I've held marketing, growth, and president roles for others. I know what it feels like to pour everything into something and wonder why the growth isn't coming.
Justin Royer
Founder, Chief Loon
Find me on Linkedin
That's exactly why I started Prickly Loon. I work directly with founders and owners, combining the science of motivation with go-to-market creativity to get brands unstuck and back to growth. I also pull in a trusted group of analysts, creatives, and advisors when the work calls for it.
I’ve helped quite a few brands get unstuck, but I keep my active client roster small on purpose. The work is better and everyone has more fun.
