The best growth strategies don't choose between data and creativity — they use both.
Our name says it all. Prickly Loon is rooted in two places we call home: the sharp, resilient Arizona Sonoran Desert and Minnesota's deep, fluid lakes. Different worlds, perfectly complementary — just like the best go-to-market thinking.
We blend quantitative rigor (research, analytics, ML models, journey maps) with creative imagination (design thinking, consumer psychology, behavior change) to turn insights into human-centered growth.
Sometimes you need the cactus. Sometimes the loon. We help you know when — and how to use both.
THE PEOPLE OF PRICKLY LOON
I’m Justin.
Hey there. I’m Justin. As Chief Loon, I orchestrate all projects and deliver many of them. I also work with a talented ecosystem of advisors, analysts, and creatives.
Justin Royer
Founder, Chief Loon
Find me on Linkedin
Over the course of two decades, I’ve helped plenty of passion brands grow by combining analytical smarts with go-to-market creativity.
